Speech Therapy Schema Markup - Complete Guide

❌ Providing incorrect or misleading information

Google may penalize your site or ignore your schema entirely. Trust is damaged.

✅ Only provide accurate, truthful information in schema. Ensure all data matches what's on your page.

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❌ Missing required properties

Schema won't be recognized and rich snippets won't appear. Implementation is wasted.

✅ Always include all required properties for your schema type. Test with Rich Results Test.

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❌ Implementing schema with microdata or RDFa

These formats are harder to maintain and not recommended by Google.

✅ Use JSON-LD format for all schema implementations. It's cleaner and Google's preference.

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❌ Schema doesn't match page content

Google detects mismatch between schema and actual content. Rich snippets may be removed.

✅ Ensure schema accurately reflects page content. Update schema when content changes.

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❌ Not validating schema implementation

Errors go unnoticed, preventing rich snippets from appearing.

✅ Always validate with Rich Results Test and check Search Console for errors.

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❌ Adding too many schema types to one page

Confusing schema with conflicting information. Google may ignore all of it.

✅ Only add schema types relevant to the page content. Most pages need 2-3 types max.

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❌ Using schema for spam or manipulation

Manual penalty or complete removal from rich results. Long-term damage.

✅ Never use schema deceptively. Provide accurate information that helps users.

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❌ Not updating schema when content changes

Schema becomes outdated and no longer matches page content. Rich snippets disappear.

✅ Update schema whenever page content changes significantly. Implement dynamic generation when possible.

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❌ Ignoring structured data errors in Search Console

Errors persist, preventing rich snippets. Wasted implementation effort.

✅ Regularly check Search Console for schema errors. Fix issues promptly.

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❌ Schema markup not visible to crawlers

JavaScript-rendered schema that Google doesn't see. No rich snippets.

✅ Ensure schema is in the initial HTML, not loaded via JavaScript. Test with URL Inspection Tool.

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