Physical Therapy Site Speed - Complete Guide

❌ Ignoring mobile performance while optimizing desktop

Poor mobile scores hurt rankings since Google uses mobile-first indexing. Mobile users get poor experience.

✅ Test and optimize for mobile first. Mobile performance is more challenging and critical for rankings.

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❌ Optimizing metrics instead of user experience

Gaming specific metrics without improving real performance. Users still experience slow pages.

✅ Focus on actual user experience: fast page loads, quick interactions, stable layout. Metrics should reflect this.

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❌ Over-optimizing at the expense of functionality

Disabling features, removing scripts, or degrading content to improve scores hurts business value.

✅ Balance performance with functionality. Implement features efficiently rather than removing them.

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❌ One-time optimization without ongoing monitoring

Performance regresses over time as new code, images, and features are added.

✅ Implement continuous performance monitoring. Set up alerts for regressions. Make performance a requirement for all changes.

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❌ Testing only on fast connections

Site performs poorly for users on slower connections and mobile devices, which is most users.

✅ Test on throttled connections simulating 3G and slow 4G. This represents real-world conditions.

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❌ Loading too many third-party scripts

Third-party tags, analytics, and widgets can dominate page load time and destroy performance.

✅ Audit and minimize third-party scripts. Defer non-critical ones. Consider alternatives or self-hosting.

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❌ Serving unoptimized images

Images are often the largest page resources. Unoptimized images dramatically slow page loads.

✅ Compress all images. Use modern formats. Implement responsive images and lazy loading.

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❌ Not implementing caching

Repeat visitors load all resources from scratch every time. Wasted bandwidth and slow loads.

✅ Implement browser caching with appropriate cache-control headers. Use CDN for caching.

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❌ Ignoring server response time

No amount of frontend optimization can compensate for slow server responses. All page loads are delayed.

✅ Optimize server performance, database queries, and use quality hosting. Target TTFB under 200ms.

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❌ Measuring only load time, not Core Web Vitals

Load time doesn't reflect actual user experience. Google uses Core Web Vitals for rankings.

✅ Focus on LCP, FID, and CLS as user-centric metrics. Load time is a secondary indicator.

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