Physical Therapy E-commerce SEO - Complete Guide

❌ Using manufacturer product descriptions

Duplicate content issues. Pages won't rank and provide no unique value.

✅ Always write unique product descriptions. Add value beyond manufacturer specs.

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❌ Letting faceted navigation create duplicate content

Thousands of filter combination URLs waste crawl budget and dilute ranking signals.

✅ Noindex filter pages, use AJAX for filters, or implement proper canonical handling.

Physical Therapy: Industry-specific Physical Therapy strategies

❌ Deleting product pages when out of stock

Lost SEO value and 404 errors. Backlinks point to non-existent pages.

✅ Keep pages with 200 status and show similar products, or use 301 redirects to alternatives.

Physical Therapy: Industry-specific Physical Therapy strategies

❌ Thin category pages with no content

Category pages struggle to rank without descriptive content.

✅ Add 300+ words of unique category description with target keywords.

Physical Therapy: Physical Therapy optimization tactics

❌ Not implementing product schema

Missing rich result opportunities in search listings.

✅ Implement Product schema with price, availability, reviews, and offers.

Physical Therapy: Physical Therapy competitive analysis

❌ Poor site speed from heavy images

Slow pages hurt rankings and conversions significantly.

✅ Compress and optimize images. Use lazy loading and CDNs.

Physical Therapy: Industry-specific Physical Therapy strategies

❌ Ignoring mobile shoppers

Lost sales from growing mobile traffic. Poor mobile UX hurts rankings.

✅ Design mobile-first. Test and optimize the mobile shopping experience.

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❌ No customer reviews on products

Lower conversions and missing schema opportunities.

✅ Implement review system and actively collect customer feedback.

Physical Therapy: Physical Therapy optimization tactics

❌ Auto-gating thin product pages

Wasted crawl budget on pages with no ranking potential.

✅ Noindex pages with minimal content or consolidate similar products.

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❌ Not fixing broken links from discontinued products

Poor user experience and lost link equity.

✅ Implement 301 redirects from discontinued products to relevant alternatives.

Physical Therapy: Industry-specific Physical Therapy strategies