Massage Therapy Content Strategy - Complete Guide

❌ Creating content without a documented strategy

Random, disconnected content that doesn't achieve business goals. Wasted resources and poor results.

✅ Document your content strategy first. Define audience, goals, topics, and measurement. Then create content that serves the strategy.

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❌ Focusing on volume over quality

Thin content doesn't rank and damages your brand. More content often means lower quality.

✅ Prioritize comprehensive, valuable content over publishing frequency. One excellent piece beats ten mediocre ones.

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❌ Ignoring content promotion and distribution

Great content that nobody sees. Publishing without promotion limits reach and impact.

✅ Plan promotion alongside creation. Use email, social, paid amplification, and outreach for every important piece.

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❌ Not updating or maintaining content

Content becomes outdated, rankings decline, and competitors with fresher content outrank you.

✅ Schedule regular content audits and updates. Refresh top-performing content quarterly. Update evergreen content annually.

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❌ Creating content for search engines instead of people

Content ranks but doesn't convert. High bounce rates and low engagement signal poor quality to Google.

✅ Write for humans first, optimize for search engines second. Focus on value, readability, and user experience.

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❌ Not measuring content performance

You don't know what's working or why. Can't improve strategy or prove ROI.

✅ Set up analytics tracking from day one. Measure traffic, engagement, conversions, and rankings. Adjust strategy based on data.

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❌ Targeting keywords that don't match search intent

You rank but get no traffic or conversions because content doesn't match what searchers want.

✅ Analyze search results before creating content. Match content format and depth to what currently ranks.

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❌ Ignoring internal linking between content

Content sits isolated on your site. Link equity isn't distributed. Users can't find related content.

✅ Plan internal linking structure. Link related content together. Use topic clusters with pillar pages.

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❌ Inconsistent publishing and abandoned blogs

Signals poor quality to Google and users. Damages brand and wastes previous investments.

✅ Set realistic publishing schedules you can maintain. Consistency beats sporadic intensive bursts.

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❌ Not repurposing content across formats

You're working harder than necessary. Missing opportunities to reach different audience segments.

✅ Plan content repurposing from the start. Transform core content into multiple formats for different channels.

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