Massage Therapy Blog SEO - Complete Guide

❌ Writing without keyword research

Content may target keywords with no search volume or impossible competition.

✅ Always research keywords before writing. Balance search volume with competition level.

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❌ Keyword stuffing in blog posts

Unnatural reading experience. Can trigger spam penalties and reduce rankings.

✅ Write naturally for readers first. Use keywords strategically in title, headings, URL, and naturally in content.

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❌ Publishing thin, short content

Can't compete for competitive keywords. Google favors comprehensive content.

✅ Write thoroughly on topics. Aim for 1,500+ words for pillar content, 800+ for targeted posts.

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❌ Ignoring search intent

High bounce rate and low rankings even with well-optimized content.

✅ Understand what searchers want before writing. Match content format to SERP patterns.

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❌ Not updating old blog posts

Content becomes outdated, rankings decline, traffic drops over time.

✅ Audit content quarterly. Refresh with current information, statistics, and insights.

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❌ Poor internal linking

Missed opportunity to build site structure and help pages rank.

✅ Link to 3-5 related internal posts from each article. Use descriptive anchor text.

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❌ Duplicate content issues

Confusion about which page to rank. Potential cannibalization and ranking issues.

✅ Check for duplicate content before publishing. Use canonical tags where appropriate.

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❌ Ignoring meta descriptions

Lower click-through rates from search results even if ranking well.

✅ Write unique, compelling meta descriptions for every post that include keywords and value proposition.

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❌ Not measuring blog performance

No visibility into what's working. Wasting effort on ineffective content.

✅ Set up analytics tracking. Review performance monthly. Double down on what works.

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❌ Inconsistent publishing schedule

Algorithm and audience expectations favor consistency. Sporadic posting limits growth.

✅ Create realistic editorial calendar and stick to consistent publishing frequency.

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