Eyewear Store Analytics Setup - Complete Guide

❌ Not excluding internal traffic

Your own visits skew data, making it unreliable for decision-making.

✅ Set up filters to exclude traffic from your office and team members using IP filters or internal traffic filters.

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❌ Tracking everything without focus

Data overload makes it hard to identify what matters. Analysis paralysis.

✅ Define key metrics that align with business goals. Focus on KPIs that drive decisions.

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❌ Not setting up conversion tracking

You can measure traffic but not business impact. Can't calculate ROI.

✅ Always set up conversion tracking for macro and micro conversions from day one.

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❌ Ignoring data sampling

Inaccurate data leads to poor decisions, especially for high-traffic sites.

✅ Be aware of sampling thresholds. Use unsampled reports or export data for analysis.

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❌ Not testing tracking implementation

Tracking may not be working, or you may be collecting wrong data.

✅ Always test with real-time reports and debugging tools after setup.

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❌ Looking only at vanity metrics

Page views and session count don't necessarily translate to business results.

✅ Focus on metrics that matter: conversions, revenue, engagement quality, and goal completions.

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❌ Not sharing analytics with stakeholders

Lack of buy-in and missed insights from different perspectives.

✅ Set up automated reports and share dashboards with relevant team members.

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❌ Never reviewing analytics data

Issues go unnoticed. Opportunities for improvement are missed.

✅ Schedule regular analytics reviews weekly or monthly depending on traffic volume.

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❌ Not linking Search Console to Analytics

Incomplete view of how search performance relates to user behavior.

✅ Always link Search Console to GA4 for combined data.

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❌ Relying on a single data source

Incomplete picture of performance. Each tool has blind spots.

✅ Use multiple analytics tools to cross-verify data and get complete picture.

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